The general formula embraced by most online media is to attract as many readers—or traffic—as possible. The more pages readers open (pageviews), the more money flows in, fattening the pockets of publishers.
This is where the race among online media begins: to lure people into clicking through their pages. Tempting headlines, sensationalism, even deceptive and manipulative tactics (clickbait) have become daily fare.
Topics such as mysticism, crime, and sexuality are heavily exploited.
Online media also worship speed, with breaking news as their main selling point. Competing with television, online media strive to be the fastest in delivering the latest information about anything that happens—including light, snackable news.
These two tendencies often lead to compromised quality. As a result, the content across various portals is nearly identical: shallow, filled with mere statements (talking news), and lacking context and meaning.
Medcom.id is not our attempt to bring a “new journalism,” but rather a return to “old journalism”: one that goes back to its roots—a noble duty to pursue the truth and deliver it to readers with sincere intent, so the public becomes more enlightened and empowered. The method: strengthening all journalistic standards and values that have long been recognized—emphasizing curiosity combined with skepticism, rigorous fact-checking and verification, and upholding the core principles of journalistic ethics.
As a “News Video Portal,” Medcom.id presents content in a multimedia format. It’s not limited to text and photos, but also includes video, audio, graphics, and infographics. Through rich and meaningful videos, audiences are expected to gain knowledge, be enlightened, and inspired. Through in-depth, investigative writing—complete with context and presented in an engaging manner—readers and decision-makers alike are expected to better understand complex issues and find references for their decisions.
With experienced staff and the strong, trusted network of Media Group, Medcom.id also utilizes public data and turns it into informative news with compelling visuals. By presenting data in a visual and digestible format, we turn abundant information into useful knowledge for the audience.
Medcom.id believes that this kind of quality journalism is exactly what the public and change-makers need. Without neglecting speed, Medcom.id is committed to delivering high-quality journalism. We believe the presence of Medcom.id will bring great benefits to all stakeholders.